I offer a service. I could call it “coaching” and I could also call it “consulting.” Doesn’t matter. What I do is help people become the eminent person coiled up within them who does not yet know how to emerge.
As a moral baseline, I assume a humanistic attitude and genuine concern for the welfare of others and of the world we share. Although I’m not against money and fame, these things are subordinate concerns.
The Archetypal Nature of the Human Experience (a.k.a. the Architecture) is the theoretical basis of this service. This service also provides me with data as I continue to describe the Architecture through my philosophical writing.